Indian Telecoms keep struggling a lot to beat each other. Bharti Airtel has announced to double the speed of all current broadband customer by the end of July 2010. Users wont have to pay any extra amount and this upgrade will be available for free.

According to Mr. K. Srinivas, Joint President-Telemedia Services, Bharti Airtel:

We are massifying the broadband experience by enabling users to access higher speeds at affordable rates. Our data shows that more and more customers want higher speeds. Average usage per customer has also increased by 40 per cent.

Therefore, we are redefining broadband speeds in India by upgrading all our subscribers to 512 Kbps even as the telecom regulator defines broadband as 256 Kbps.

Airtel has also launched new 4Mbps unlimited plans ranging from 899 to 1799. The complete details of the new plans are given  in the table below:

airtel-4mbps-plans

Over the past six months, telecom players have got engaged in a battle for speed. Recently a Mumbai-based Internet Service Provider –Tikona launched a 2Mbps speed connection priced between Rs 299 and Rs 1,249 depending on the download usage. Tata Teleservices Maharashtra had introduced a 100 Mbps line in Mumbai, while State-owned BSNL is offering 24Mbps connection for Rs 9,999.

Links:

The Hindu Business Line, Theitechblog.