Virgin Mobile in partnership with Tata Teleservices is raising the heat in Telecom industry again. A few months back industry was shook up with the pay-per-second plans. Now Virgin Mobile is all set to revamp the Indian Telecom Industry once again with its low calling rates.

Interesting part is Virgin Mobile uses the network of  Tata Teleservices and still being able to provide calling at such a low rate. So now you can imagine how telecom operators used to fool us with high charges an year back.

The group will start its services from southern region of India and other parts will be followed up till end of March 2010. Virgin Mobile will provide STD calling rates at 20p/min without any top-up packs, in order to capture the market space, however the other tariffs details are yet to be declared.

Not only this but they will also be offering itemised bills to all their customers at no extra charge. Also if the bill complaint is now answered with a span of 48 hours, the bill will become the liability of  Virgin Mobile. Now this generates a true win-win situation for the users.

The big players such as Airtel, Reliance are creating a no-match for the cheap rates provided by the new telecoms. Its interesting to see where this competition is going to end. ”India is the first country where Virgin Group will be offering both CDMA and GSM services” said Richard Branson, founder of the Virgin group.

Number portability is also expected to launch by the same time i.e. March 2010 end, thus creating a new room for Virgin Group to grasp customers from other teleco’s.

How will you respond to this move – Stay with current 1p/sec plan (60p/min) or go with the new scheme as 20p/min?Leave your thoughts in comments.