Madhya Pradesh Tourism has been releasing some very unique ads over past years for promoting tourism in Central India and this time they made such an awesome advertisement by beautifully blending a human eye with Visual FX. The advertisement is built on a new concept that demonstrates all the places of Madhya Pradesh, India by just using a girl’s eyes and face.

MP Tourism Eyes Ad

The team required a model who must have experience in Indian Classical Dance as her eyes have to do all the action in the advertisement. This advertisement required a very expressive face and they luckily found out Jayalakshmi Appodorai, a Malaysia based South Indian Tamil model who has learnt Bharatnatyam, Indian classical dance. Lakshmi is a Lawyer with the Bar of Malaysia, who won the Miss Malaysia India Worldwide crown in year 2000. She has since been fairly active in the Arts, Entertainment and Showbiz, and manages her own Production Company. She also acted in the Minute Maid Pulpy orange drink advertisement.

Shekhar Jha, a Musician, Singer, Lyricist an all rounder gave a rhythmic theme to the ad. “Finding the model who had such a flexible and big eyes was the toughest part but finally Jayalakshmi was as perfect match due to her naturally brown expressive eyes.” said Moon Chan, the director of this advertisement. The basic aim while building this ad was to smoothly blend between the natural part of eyes with the animated one and that had been done as wanted.

Much said about the ad, for those who haven’t seen this on television yet, have a look below.

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